Almost everyone who practices non western medicine will have an opinion about the role of drug companies in the proliferation of questionable medicines. One of the primary mechanisms used by pharma to deliver their message to the public and to physicians is through the media of advertising, on television in the states and in magazines, journals and on the web in the UK.

So, when looking at the data presented it needs to be seen n the context of reality, not in the context of simple prescriptive persuasion.

Here are the most common ruses used: